About AFC Group Holdings Limited

key details about our companyWhat Makes Us Different?

AFC GROUP HOLDINGS LIMITED (AFC)  is a listed company on The New Zealand Stock Exchange ( NZX), stock code: AFC. The company is headquartered in Auckland; It is a diversified group specialising in food research and development, manufacturing, marketing and cross-border trade. It has a sales network throughout New Zealand, Australia and China. AFC is one of the few New Zealand listed companies that offer high-quality products to Chinese customers through cross-board business. AFC owns National Dairy Group limited, AFC Longview Ltd, AFC GoGlobal E-Commerce Ltd, AFC Biotechnology Manufacture Co Ltd, AFC Education Investment Ltd and AFC International Trading Company Ltd. AFC group has a strong policy of integration of all subsidiary companies which create the significant business advantage.

Our Mission

  1. Business Philosophy

    AFC’s  businesses philosophy is to  offer customers  high-quality products which enhance their health and/or their lifestyle. We are committed  to offering Chinese customers  high-quality milk, honey, wine, beef, mutton, health care products, skin care products and other high-quality goods at preferential prices all sourced from New Zealand or Australia.

  2. Enterprise Vision

    Our vision is to build a  world-class food and services conglomerate which acts as a  bridge to  China for Australian and New Zealand products. Through open cross-board trade, AFC strives to bring high-quality products of Australian and New-Zealand to Chinese customers, so that every Chinese family can enjoy high-quality products.

  3. Business Purpose

    We offer high-quality products to Chinese customers with adhering to the concept of client and quality first. In order to maintain high quality product standards , all sold products are carefully assessed  and double checked.

  4. Employment philosophy

    AFC follows the principle of putting people first.

    As such AFC  has established a set of modern enterprise management system .It has also built multi-dimensional, wide-ranging talent frame system

  5. Social Responsibility

    AFC takes it’s social responsibilities very seriously. As such AFC assisted in the establishment of Guangdong Farmside Charitable Foundation through donations of cash and kind. This Foundation makes donations to assist in Education by funding student fees, Health buy donations to fight disease  and for health education, plus donations to agribusiness innovation, AFC is proud of it’s involvement I this Charitable Trust.


  1. National Dairy Group Limited

    National Dairy Group Limited (NDG) is a Dairy Company active in research and development, manufacturing and management. Its products are passed the qualification of GMP (Good Manufacturing Practice) in New Zealand. NDG is a  subsidiary of AFC Group Holdings Ltd, NDG owns the “ Morning “ brand plus other brands. Its products are sold across New Zealand, Australia and China. NDG promotes natural health and scientific nutrition, to provide its customers with the best quality health food.

  2. AFC Longview Limited (Longview Estate)

    AFC Longview Limited (Longview Estate) established by the Vuletich family in 1969, Longview Estate Wines  pioneered wine-growing  in Whangarei.  Longview is the oldest  vineyard in northern New Zealand with a total area of 6.5 hectares of vines. The Winery produces  a series  of wines with annual output of 60 tonnes. Avrieties  include Cabernet Sauvignon, Merlot, Cabernet Franc, Malbec, Syrah, Chardonnay, White Diamond and Gerwurztraminer. The major wines are Reserve Gewurztraminer 2014, Reserve Chardonnary 2013, New Release Limited Edition Barrique Chardonnay 2012, White Diamond 2015, Reserve Maree’s Malbec 2010, Malbec – Merlot 2012 and Gumdiggers Port. White Diamond 2015 is the unique product in New Zealand. White Diamond grapes produce a sweet, fragrant, fruity wine, with an intense grape flavor.  “Once tasted never forgotten”.

  3. New Zealand GoGlobal Electronic Commerce Company

    GoGlobal is a platform which specialises in the sale of quality New Zealand and Australian products to China. This easy to use international platform allows producers and retailers to access the vast Chinese market with ease. The sellers can control their own prices, inventory, and all other aspects of the marketing and sales process from New Zealand.

    GoGlobal technology is cutting edge Company active.

  4. AFC International Trading Group Limited

    AFC International Trading Group Limited ( AFCITG)  was setup to purchase products in New Zealand and to export these to China and Hong Kong. AFCITG has the capital resources of AFC behind it and hence it can purchase products from suppliers and export these to the most lucrative markets. The ability to pay cash allows AFCIT to obtain the best buy price.  AFCITG has helped many exporters to access the Chinese and Hong Kong markets without having to spend valuable money on expensive market trips and promotion.

  5. AFC Biotechnology Manufacture Co Limited

    AFC Biotechnology Manufacture Co Limited (AFCBIO) as a subsidiary of AFC Group Holdings Limited will uphold the professional and excellent corporate purpose to provide consumers with the highest quality and most effective ,pure skin care products. As a starring product of AFC BIOTECHNOLOGY MANUFACTURE CO LTD, DDMASK, a New Zealand’s pure brand. Adhering to pure natural and effective concept, selecting New Zealand mineral-rich polar water as the matrix, Use advanced technology to carry New Zealand’s original botanical extracts, deliver New Zealand’s purest skin care energy.

200Professional Staff
25Years of Experience
Our BoardWho’s behind the scenes?
Yang Xia
XIA YANG had long been as the director of government’s finance department in Chaohu city, China, and took senior positions in large and medium-sized stated-owned enterprises with years of business management experiences.
Charles Cao
CHARLES CAO is a Chinese National and a New Zealand Citizen. He moved to New Zealand in 1994 . With over 22 years business management experiences
Zilei Wang
Independent Director
Mr. Zilei Wang is a member of The Chinese Institute of Certified Public Accountants (CICPA) and has business experience in corporate finance, cross-border mergers and acquisitions, corporate governance and financial management in New Zealand.
Qiang Li
Independent Director
Mr. Qiang Li had more than 10 years’ experience in the health industry before he came to New Zealand in 2001 to study for his MBA qualification.
Hao (Howard) Long
Executive Director and CFO of AFC Group Holdings Ltd,the CEO of AFC Longview Limited
He is a Chartered Accountant (CA), a member of Chartered Accountants Australia and New Zealand, and a Chartered Member of the Institute of Director (CMInstD). He has over 12 years professional accounting experience

Need help? Call our professional support team at +64 212 448 000